2011 Link Men’s Collection

2011.06.09

 

Our job was to re-design the iconic Link range making it slight more aggressive in form but also staying true to the sculptural heritage of the series.  We wanted it to be THE elegant sports watch and the result is a eye catching contrast of soft surfaces and sharp profiles.

 

 

The 2011 Link incorporates the new cushion bezel, an additional layer of subtle complexity intended to make the case thinner and more contemporary. Fine detail is not only reserved for the bezel: the previously fully brushed case is replaced with contrasting brushed and polished finishes.

 

 

In addition to the ‘s’ shaped Link inspiring the design, the vertical texture on the watch face was refined and firmly established as a recognizable ‘Link feature’.

The final piece is one of contrast, elegant and yet sporty.

 

 

For more information please go to: www.tagheuer.com

Categories: Link , TAG Heuer , Watches
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