Monaco 24



Our brief: to reinvent the iconic Monaco for a new generation, 40 years after its launch. Behold the Monaco 24 Concept chronograph.




Inspired by the Le Mans 24 hour endurance race, the movement of the Monaco 24 is suspended inside a cockpit style case. Four shock absorbers insulate against shock, resulting in a chronograph which can withstand impacts of up to 24,000G.



The design features an oversized “24” at 12 and gulf inspired blue and orange racing stripes on the dial, reminiscent of Tag Heuer Ambassador Steve McQueen’s role in the 1970 film Le Mans.



The ‘floating’ dial is complemented by the iconic square Monaco case, coated in black PVD titanium with sapphire crystal on the side of the case.


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Categories: Basel , Concept , Monaco , TAG Heuer , Watches
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