Mikrogirder Launch



The world’s fastest chronograph is launched today. Our design challenge was to turn the traditional watch on its head.



The case:  Inspired by the look of iconic stopwatches, we literally turned conventional thinking on its head with the design of a “bull head” case, placing all the functions at the top for optimal usability.



Another challenge with this watch was to capture the engineering achievement of a chronograph, accurate to 1/2000th of a second, so that it can be understood in a glance. No easy feat!


The design was kept as clean as possible to give as much attention as we could to the exceptional 1/2000th of a second scale. We wanted the user to be able to find the flying gold hand quickly, with no distraction from unnecessary detail.



This is the result.


For more information please go to: www.tagheuer.com

Categories: Concept , TAG Heuer , Watches
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