"Christoph Behling is responsible for more award-winning TAG Heuers than would fit on most people's arms."

"You'll struggle to find a designer who would not love to design a watch. It's the most complex thing to design per square centimetre."

"Now is the most exciting time ever to be designing watches. People demand more and know more. We make the products we love."

"People make the mistake of associating boring design with being timeless. But today's classics are yesterday's avant garde designs. The Grand Carrera will still be relevant years from now."