Lux Magazine
Luxury needs to be less about the best of the past and more about the best of the today, if it wants to have relevance in the future.
…, which is why TAG Heuer has broken more movement records and won more design awards than any of our competitors in the last 10 years.
Watches are one of the most technological and aesthetical refined objects per square centimer money can buy. They are our perfect alter egos, they dive deeper, fly higher and most likely will be reliable and ticking while I am long gone.
We are decidedly unfaithful to any category. We have designed 130ft solar yachts with an on-board desalination plant, mobile phones with a battery life of over 1 month, shoes with active suspensions, perfume bottles made by 3D printers, concept watches and toilets to use less than half the water. We love design and whatever we do we will always try to do the very most with the very least.
The future will demand a much closer collaboration between the arts, technology and sociology to tackle the issues ahead.
Energy is at the beginning of everything we do - be it kinetic (automatic watches) or electric. I love products which are "alive" and do not sit still.
More importantly designers today are responsible to showcase new ways to move, work,.. using less resources and less energy.
Solar energy allows us to be independent and the list of possible applications is only limited by our imagination.
Solar makes us independent from gas stations, plugs, energy providers and as such delivers the ultimate luxury - freedom.
…, which is why TAG Heuer has broken more movement records and won more design awards than any of our competitors in the last 10 years.
Watches are one of the most technological and aesthetical refined objects per square centimer money can buy. They are our perfect alter egos, they dive deeper, fly higher and most likely will be reliable and ticking while I am long gone.
We are decidedly unfaithful to any category. We have designed 130ft solar yachts with an on-board desalination plant, mobile phones with a battery life of over 1 month, shoes with active suspensions, perfume bottles made by 3D printers, concept watches and toilets to use less than half the water. We love design and whatever we do we will always try to do the very most with the very least.
The future will demand a much closer collaboration between the arts, technology and sociology to tackle the issues ahead.
Energy is at the beginning of everything we do - be it kinetic (automatic watches) or electric. I love products which are "alive" and do not sit still.
More importantly designers today are responsible to showcase new ways to move, work,.. using less resources and less energy.
Solar energy allows us to be independent and the list of possible applications is only limited by our imagination.
Solar makes us independent from gas stations, plugs, energy providers and as such delivers the ultimate luxury - freedom.
