"Christoph Behling is a man with a vision. A design for life which he hopes will change the habits of thousands of us and, on a daily basis, make us more environmentally aware. What's more, he believes this is something he can make us all want."

"In Japan, with its heightened consumerism, it was impossible to ignore the imapact that you can have as a designer. If a manaufacturer gives you an object and asks you to make it sexy, and you succeed, then sales go up and this object can suddenly be everywhere. That gives you a certain responsibility."