It is absurd that well designed phones are bought only to be covered in a rubber protective case. Of course, the reason is that dropping these phones would mean the end of their working life due to the fragile materials and construction.

With Racer we created a phone which communicates strength through the method of construction and we use performance materials to do what they are best at - to provide integral protection.
 
 
The Rubber chassis protects the outer frame against impact damage, the carbon or titanium bridge creates the structural integrity of the phone, the mesh reduces weight and helps to cool the processor.
 
 
The Racer is primarily a tool to be held, and thus did not lend itself to being solely designed in the virtual construct of the computer. Various handcrafted models and sketches were needed to find the shape with the right balance and grip.
 

TAG Heuer's official launch video of the Racer

 
 
The mobile phone has become the most important personal product for many people. The Racer is an individual expression, it is segmenting and it does divide.
The success has proven that there are many who are looking for new ways in how a phone performs, looks, and feels.
 
 
SELECTED PROJECTS
All images and content unless otherwise stated are copyright of
TAG Heuer and/or ATELIER Haute Communication and/or
Christoph Behling Design Ltd

© CHRISTOPH BEHLING DESIGN LTD 2012
© ATELIER HAUTE COMMUNICATION 2012
© TAG HEUER 2012
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CHRISTOPH BEHLING DESIGN
A fast-growing, award winning product design studio founded in 2004 and based around Notting Hill, London.
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