All credit for the idea of the F1 ceramic belongs to the CEO of TAG
Heuer, Jean-Christophe Babin. Thereafter we focused on introducing
subtle new design elements, and creating the perfect aesthetic balance,
to make it the brand's most successful designs for ladies today.
Ceramic is a fantastic material and has remarkable qualities. Virtually unscratchable, it can be moulded and machined into refined shapes. It is 4 times harder than steel but 25% lighter as well.