TAG Heuer has been timekeeper for many Formula 1 teams
and has a longstanding technology partnership with Mclaren.

The TAG Heuer Formula 1 is the entry into the TAG Heuer universe. Drawing inspiration from TAG Heuer’s F1 partnerships we have created a distinct
and unique design for this collection since 2004. Its purpose to be instantly recognisable and to embody the values and technical achievements of TAG Heuer and motorsport racing.

Working closely with engineers we developed details, and new
processes only possible with today’s technologies, to bring amazing
value to the “youngest” TAG watch in the collection.
The pictures on this page show the latest collection launched in January 2012.

Design innovation developed a new black PVD coated bezel which is then machined away to reveal embossed numerals. Clear readability and additional grip on the bezel is created in one simple process.

 

For the new Chronograph launched in 2012 we integrated brushed ceramic parts into the bezel and bracelet.