TAG Heuer has become the most successful maker of premium chronographs for men. Our design challenge was simply to create a unique women's collection to match the success of the men's collection.

The collection needed to showcase that TAG Heuer can create the most beautiful ladies watches today, being true to the brand's origins while setting new trends for women.
 
 
SIMPLICITY

The surfaces of each link form an infinite fluid shape without beginning or end. A form not defined by edges or cuts. Looking like water frozen in time, creating a soft and gentle feel.
 
CONTRADICTIONS

The micro detail of the stamped dial contrasts strongly with the simplicity of the case.
 
 
 
THE LINK STAR WAS THE HIGHLIGHT OF BASEL 2012

The working oscillating mass spins around the floating movement, creating a watchmaking innovation with a feminine spin and a unique icon for this successful series.

The movement itself is held by 'invisible' sapphire bridges, challenging the watchmakers and engineers to find the right balance between jewellery and high-tech.
 
 
 
 
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All images and content unless otherwise stated are copyright of
TAG Heuer and/or Christoph Behling Design Ltd

© CHRISTOPH BEHLING DESIGN LTD 2012
© TAG HEUER 2012
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CHRISTOPH BEHLING DESIGN
A fast-growing, award winning product design studio founded in 2004 and based around Notting Hill, London.
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