TAG Heuer has become the most successful maker of premium chronographs for men. Our design challenge was simply to create a unique women's collection to match the success of the men's collection.
The collection needed to showcase that TAG Heuer can create the most beautiful ladies watches today, being true to the brand's origins while setting new trends for women.
The surfaces of each link form an infinite fluid shape without beginning or end. A form not defined by edges or cuts. Looking like water frozen in time, creating a soft and gentle feel.
The micro detail of the stamped dial contrasts strongly with the simplicity of the case.
THE LINK STAR WAS THE HIGHLIGHT OF BASEL 2012
The working oscillating mass spins around the floating movement, creating a watchmaking innovation with a feminine spin and a unique icon for this successful series.
The movement itself is held by 'invisible' sapphire bridges, challenging the watchmakers and engineers to find the right balance between jewellery and high-tech.