MONACO'S NEW DESIGN ARE AS DISRUPTIVE TODAY AS IT WAS 40 YEARS AGO

We are as respectful of Heuer's past as we are experimental in design towards TAG's future. The Monaco series is a true representation of how past re-editions and future concepts can be designed and admired in parallel. Products need to be true expressions of their time, be it 1979 or 2011.

We have designed all commercial Monaco watches and chronographs since 2004.

Some designs are careful re-editions of historic models adapted to take advantage of manufacturing advancements, others new inventive ways to create, protect and display time.

PAST, PRESENT & FUTURE TYPOLOGIES

Heritage Limited Edition
Carefully updated historic pieces
adapted for limited edition

Current Monaco Classic
Redesigned in 2009 to merge the best of the
original design with the best of today’s manufacturing

Monaco 24
Performance chronograph launched in 2008
(read more in-depth below)

Monaco V4
1st belt driven watch in existence.
Commercially launched in 2008
(read more in-depth below)