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TAG Heuer Eyewear Kalibre Folding Animation

eyewear.

more than meets the eye

​

Looking for opportunities to inject the avant-garde into TAG Heuer's eyewear, we created the first compact frames with auto-folding arms.

eyewear.

TAG Heuer Eyewear Kalibre Folding Animation
TAG Heuer Eyewear Kalibre 3 quarter
TAG Heuer Eyewear Kalibre folded
Fred Eyewear 1

After the successful launch of the TAG HEUER eyewear collection, FRED asked us to reposition their high-end eyewear collection. 

We experimented with new technologies and materials while capturing the romance and elegance of this unique brand.

The design of the pearl collection is created by hundreds of metal spheres merged to create this deconstructed frame.

Fred Eyewear 2
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