Four years after showcasing the original V4 in Basel 2004, TAG Heuer launched the first round of commercial pieces in 2009.
We worked closely with the watchmakers on the design of case,bridges and details of the first belt driven movement ever made. It took over 4 years to perfect every single detail from concept to final product
The case is an evolution of the iconic Monaco case launched over 40 years ago.
1st design sketches for the new movement layout of the V4. Starting point for a long exchange between engineers, watch makers and design