Our first designs for the Aquaracer were launched in 2004 and we have designed the
entire Aquaracer collection ever since.

The design challenge and reason for its commercial success is the balance between the
essential and the unique.

One of the key design elements in ‘04 was the introduction of the ’chimney’ - creating a
distinct look and value while being compatible with large volume production demands.

 

 

An important part of what we do for TAGHeuer is collectioning. Designing a collection means not designing products that exist in isolation, they must complement each other to create the perfect family