The MONACO 360 LS Concepts was revealed at Basel in 2006. The design evolved the case of the V4, pushing the boundaries of watch design while giving a nod to 40 years of Monaco heritage.

The dial went even further, pushing the concept of "layered" information with the partially hidden linear running second and linear power reserve. New ways to display time were created and many designs have been influenced since.

In 2007 the Monaco 360 LS received the coveted IF product design award. It was chosen among more than 2,200 timepieces presented by watchmakers from 35 countries.

Working on a Monaco concept is as much about the past as it is about the future.
Unlike most watch brands, TAG Heuer design and Jean- Christophe Babin believe that the future cannot just be the reproduction of a sentimental past. We believe that every generation needs to create the best it can, using the best technology and best science, to develop great innovation and design.

Always respect the best of the past but always push ahead.