"With the Meridiist, we focused our innovation in one direction. It's designed for performance - performance being the basic requirement of a great mobile. Thus Meridiist dials down the artillery of add-ons that the lower end of the market - with market-leading sound, reception, picture quality and improved battery life. Power consumption is an obsession with watchmakers. So it was important we took the lead."

"Just as the watchmaker Jura salvaged a vital male accessory from low-grade, mass-market quartz technology 30 years ago, so it taught us in turn that the exquisite execution of a basic tool - in this case, a mechnical timepiece - can become a thing of real and lasting beauty."

"With the Meridiist you also have an accessory that not only "has a role and reason for being", but is also a thing of real beauty: one that delivers heft in the hand, promises a neo-brutalist's response to day-to-day wear and delivers the kind of form, function and fastidious attention to detail that every "fit-for-purpose" person wants to exude."