Harper's Bazaar
"Built on a legacy of avant-garde innovation, Swiss luxury watchmaker TAG Heuer becomes the first watch brand to embark on the fickle world of mobile phones...
"A good watch can be timeless. It's an instrument that transcends seasons and doesn't feel the weight of trends, because Swiss-engineered precision and craftsmanship don't go out of style."
"The TAG Heuer phone was built to be a tool, not just a luxury object. It's a tool that does its job very well, because its incredibly long-lasting and doesn't break."
"For the real inspiration of this phone, we didn't go outside TAG Heuer, we went inside - into the archives and straight to the core of timing. It was inspired by the historical stopwatches and digital stopwatches created in the mid-70's that TAG Heuer was known for."
"A good watch can be timeless. It's an instrument that transcends seasons and doesn't feel the weight of trends, because Swiss-engineered precision and craftsmanship don't go out of style."
"The TAG Heuer phone was built to be a tool, not just a luxury object. It's a tool that does its job very well, because its incredibly long-lasting and doesn't break."
"For the real inspiration of this phone, we didn't go outside TAG Heuer, we went inside - into the archives and straight to the core of timing. It was inspired by the historical stopwatches and digital stopwatches created in the mid-70's that TAG Heuer was known for."
