After the successful launch of the TAG HEUER eyewear collection, FRED asked us in 2006 to reposition their high-end eyewear collection.
We experimented with new technologies and materials while capturing the romance and elegance of this unique brand.
The design of the pearl collection is created by hundreds of metal spheres merged to create this deconstructed frame.
The collection allows a variety of materials to be used together, from woods, through to horn, acetates, and metals.
The materials and the use of ultra soft shapes created a modern take on the essential French style of the late 60's.