After the successful launch of the TAG HEUER eyewear collection, FRED asked us in 2006 to reposition their high-end eyewear collection.
We experimented with new technologies and materials while capturing the romance and elegance of this unique brand.
The design of the pearl collection is created by hundreds of metal spheres merged to create this deconstructed frame.
We experimented with new technologies and materials while capturing the romance and elegance of this unique brand.
The design of the pearl collection is created by hundreds of metal spheres merged to create this deconstructed frame.
STYLE AND SUBSTANCE
The collection has been selling for the past six years virtually unchanged which is something we are very proud of in a market where brands tend to alter their designs every year. Our designs endure in a fickle market where longevity is rare.
The collection has been selling for the past six years virtually unchanged which is something we are very proud of in a market where brands tend to alter their designs every year. Our designs endure in a fickle market where longevity is rare.
MATERIALS
The collection allows a variety of materials to be used together, from woods, through to horn, acetates, and metals.
The materials and the use of ultra soft shapes created a modern take on the essential French style of the late 60's.
The collection allows a variety of materials to be used together, from woods, through to horn, acetates, and metals.
The materials and the use of ultra soft shapes created a modern take on the essential French style of the late 60's.
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